• Waterloo Premium Outlets 100 Designer and Brand Name Stores!

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  • Visit RochesterSo Much to See
    and Do!

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  • Darien Lake & Genesee CountyFun for kids of
    all ages!

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  • Destiny USA & Visit Syracuse Shopping and Fun!

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  • Visit Rochester Outdoor Activities for all!

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  • Livingston County & Wayne CountyVisit our Scenic Wonders!

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Canadian visitors tell us... New York State is a Welcome Surprise!

We treat you like good friends. In the city or the countryside, in the shops and attractions, at your hotel, dining out or grabbing a local brew and a hearty meal at one of our family-friendly taverns–you’ll find a warm welcome and happy surprises!

A road trip worth your while. Exceptional experiences!

That’s what you’ll find in Rochester, the Finger Lakes, Syracuse and the Genesee Valley — the exceptional! We love surprising you with new things to do, new places to explore for any age or interest.