A Welcome Surprise

Beyond the Border

Discover a surprising collection of wonderful things to do, places to shop, places to stay and lots of special offers.

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Canadian visitors tell us...

This Region of New York State is a Welcome Surprise!

We treat you like good friends. In the city or the countryside, in the shops and attractions, at your hotel, dining out or grabbing a local brew and a hearty meal at one of our family-friendly taverns–you’ll find a warm welcome and happy surprises! Learn more »

  • Visit RochesterSo Much to See
    and Do!

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  • Waterloo Premium Outlets 100 Designer and Brand Name Stores!

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  • Destiny USA & Visit Syracuse Shopping and Fun!

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  • Visit Rochester Outdoor Activities for all!

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  • Darien Lake Amusement Park &
    Genesee County
    Fun for kids of
    all ages!

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  • Corning Museum of GlassGlittering Glass Market!

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Something for everyone:

Cities & Villages

Each one has its own personality. Each offers exceptional experiences. Above all, we love presenting you with new things to do, new places to explore for any... read more »

Arts & Culture

Come to western New York State’s cultural hot spot! Creativity lives here. There are thousands of working artists and artisan craftsmen – many of national and... read more »

Family Fun

When it comes to multi-generational family fun, it doesn’t get any better than the places and attractions in our region of NYS. We’re so jammed-packed... read more »

Sports & Outdoors

Bring your bike, bring your motorcycles. Bring your hiking shoes, skis, or snowshoes. Bring your tent or RV. You’ll be swept away by our green, natural beauty... read more »

Food & Drink

Around our part of the state, terms like “locavore”… “farm to table”… “grass fed”… “organic” … and “farm markets” are a big part of our vocabulary. In plain... read more »


Superb super-regional malls with stores you won’t find anywhere else in Upstate NY. Outlets with buys & brands so good they’ll make you dizzy. Chic... read more »

A road trip worth your while. Exceptional experiences!

That’s what you’ll find in Rochester, the Finger Lakes, Syracuse and the Genesee Valley — the exceptional! We love surprising you with new things to do, new places to explore for any age or interest.